Small Giants Water Initiative Wins Bronze at the biggest Croatian marketing event

Notably, Small Giants Water reached the finals in two categories—Branding and Best of Positive Change—with the award‑winning design crafted by Dig Studio.

As the only candidate in Nature within the Best of Positive Change category, Small Giants Water stood apart from all other finalists, who presented projects oriented in Society.

Rare Representation for Tourism

Although tourism is one of Croatia’s strongest economic sectors, it has been under‑represented at IdeaX. That makes this nomination—and the ensuing award—for the Šibenik‑Knin County Tourist Board all the more significant. It marks a clear step forward in the quality and communication of on‑the‑ground campaigns.

A Memorable, Message‑Driven Design

Dig Studio’s distinctive design for Small Giants Water communicates the importance of safe drinking water across a variety of touchpoints: coasters, jug hang‑tags, signage in networked venues, as well as branded bottles and glasses.

A One‑of‑a‑Kind Initiative

Small Giants Water is the only initiative in Croatia that not only networks hospitality and accommodation partners under the title Guardians of Small Giants Water, but also integrates public institutions into its framework.

What truly sets it apart globally are its unique backstories—featuring “big babies” and “tall high‑schoolers”—that reinforce the core message: safeguarding our drinking water today is essential for a good life tomorrow.